In this issue of Conference News we explore how to develop your own personal brand, travel to Scotland to experience its renowned hospitality at events, discuss the latest technology available to the meetings industry and hops onto Santa's knee for our annual Christmas feature.
August 2012 WHERE THE UK MEETINGS INDUSTRY MEETS
ConferenceNews
How to develop
your personal
brand
Tony Blair’s
former personal
branding coach
offers some tips
> p22
Zoe Vernor checks out the
Christmas conference and
party spirit > p31
Scotland stays brave with
some big business tourism
investments > p43
www.conference-news.co.uk
Technology update: event
badges of the future;
‘Pillowtalk’ tool > p48
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